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Aug 26, 2023

'Barbie': Where to buy Ken's 'I am Kenough' sweatshirt

Do you ever feel like your job is just meaningless Beach? Is your freshly newfound awareness of the patriarchy bumming you out, man? Are you looking to severely boost your sense of self-love and

Do you ever feel like your job is just meaningless Beach? Is your freshly newfound awareness of the patriarchy bumming you out, man? Are you looking to severely boost your sense of self-love and Kenergy after seeing Greta Gerwig's Barbie?

Thundering merrily along through one of the year's best marketing campaigns and fuelling the Barbiecore boom, Barbie merch and collabs have given us bright pink life this summer. And of course, that includes the outfits worn by Ryan Gosling's Ken.

Yes, you can buy the official "I am Kenough" hoodie that resembles that tie-dyed, motivational poster-worthy, uncompromising message of self-love worn by Ken in the film before the end credits roll. Wear that inspirational proclamation embroidered onto your chest, knowing that you (yes, you) are in fact, Kenough.

The unisex hooded sweatshirts are going for $60 from Mattel's official merch site for the film, available in sizes S-3XL. If it's too hot right now for this, there's a hat, mug, and T-shirt version too.

If you want to pair this sublime piece of merchandise with another straight from Ken's wardrobe, Impala recreated the bright yellow and pink Lightspeed rollerblades he takes everywhere.

If it comes as a surprise that Mattel is cashing in here, you've missed a whole movement.

"The Barbiecore landscape of 2023 is seemingly boundless from a shopping standpoint," Mashable's Haley Henschel writes, "especially with brand and retailer tie-ins to the movie now numbering in the hundreds across the realms of fashion, beauty, food, houseware, pets, and even video games.

"It might seem like overkill, depending on your personal relationship with hot pink, but that's also kind of the point: Few things are more Barbie-coded than consumerism."