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Nov 20, 2023

John Lewis launches Christmas 2023 shop as gifts, decorations and trees unveiled

The retailer has launched its Christmas store months before the big day arrives. We may still have officially 116 days to go until the big day arrives, but John Lewis is getting into the festive

The retailer has launched its Christmas store months before the big day arrives.

We may still have officially 116 days to go until the big day arrives, but John Lewis is getting into the festive spirit early by launching its online Christmas shop.

The high street retailer's festive shop officially went live online today and it has everything early birds could need to get inspiration for this year's holiday, such as decorations, gifts and even Christmas trees.

And, as decorating the house together is a huge family tradition, the retailer's store also has a range of themes that shoppers can choose from. These include Christmas Cottage, Winter Fairytale, Royal Fairytale and Polar Planet to name a few.

There's also good news for shoppers who are looking to adapt a non-traditional colour scheme this Christmas, as this season will see John Lewis launch its first ever copper toned tree and vibrant blue tree.

It has also been confirmed that the retailer's wrapping paper and Christmas cards will remain 100 per cent glitter-free and recyclable, in a move that will improve its sustainability.

While there has been a significant increase in customers looking for shopping inspiration online, there will still be the opportunity to shop in-store. The retailer has confirmed its festive range will land in-stores next month.

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It comes just after a recent survey found that 28% of customers are browsing and purchasing their Christmas gifts as early as August. The department chain also revealed that 30 per cent of its customers finished their Christmas shopping before October, while 72 per cent searched for their peak purchases online before buying.

Lisa Cherry, Christmas Buyer at John Lewis said: "This year’s themes are inspired by the magic of nostalgia and the enchantment of Christmas. The brilliant in-house design team have taken inspiration from our archives, giving treasured vintage prints a new lease of life across a number of festive products.

"We’re really excited for our customers to explore the new themes and plan ahead for the festive season. Our customers come to John Lewis for all their Christmas needs with searches already soaring over summer for Christmas Jumpers +133% and hampers +250% and we are looking forward to helping our customers find the perfect gifts and decorations."

Shoppers can check out the John Lewis Christmas shop online now before it lands in-stores from September 27.

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